ActiveCampaign: Automate Your (Email) Marketing

ActiveCampaign is a powerful and comprehensive system for email marketing and CRM. Thanks to the versatile possibilities you can automate both your marketing and sales. In addition, you can easily link ActiveCampaign with various other software, creating a clear system for your marketing and sales.


ActiveCampaign for WordPress

ActiveCampaign is easily linked to WordPress by installing a plug-in.

ActiveCampaign voor WordPress

 After installing the plug-in, follow the steps in WordPress and ActiveCampaign and in no time you will be ready. After installing, you can use the following features of ActiveCampaign:

Embed Forms you created in ActiveCampaign appear on your website.
Site Tracking is enabled. This allows you to track what a contact does on your website. What pages does this person visit and what is this person interested in. All interesting insights for segmenting for your emails.
Live Chat: The option for live chat is available, this option is only available if you have ActiveCampaign Conversations. Whether this is interesting for your business depends on your wishes and needs.

ActiveCampaign for WooCommerce

ActiveCampaign is also easy to pair with WooCommerce by installing a plug-in. This Plug-in is called ActiveCampaign for WooCommerce and can be easily found in the WordPress search results.

ActiveCampaign voor WooCommerce

Install the plug-in on your WordPress environment and follow the steps to complete the installation successfully. After completion, ActiveCampaign will extract the data from WooCommerce and it is possible to use the following features:

Data Sync: Collecting data from WooCommerce. Think about what products your customers have bought, where their interests lie, how long it has been since they made a purchase and much more.
Automation library: You can use the ActiveCampaign Automation library for WooCommerce. Here you will find several automated email flows ready for you to complete.
Abandoned Cart: You can easily create an abandoned cart email by tracking when someone abandons their shopping cart after installation.
Personalized emails: With the data from WooCommerce you can send personalized emails based on behavior. Think of product recommendations based on buying behavior.
SMS: Start sending SMS to customers you have the phone number of.
Ecommerce Reporting: Use ActiveCampaign’s clear system to see which emails and automations create the most sales and where the focus should be.

ActiveCampaign CRM

In ActiveCampaign, you have a powerful CRM system that can do more than most other programs. For example, you can automate or categorize your sales process based on how important a lead is.

Consider this: someone subscribes to your newsletter. With ActiveCampaign you can set it up so that this person automatically receives a personal email from a sales representative from your team. Handy right? This allows you to easily distinguish between people who are really interested and those who are less so.

Moreover, you can classify customers based on their size or give them points depending on their activity on your website. For example, if someone visits your website often, you can take that as a sign of strong interest. You can capitalize on that by adjusting your email frequency or automatically alerting a sales representative that it’s time to call this person, for example.

With all these features, you can set up a complete CRM system in ActiveCampaign. This will allow you to respond smoothly to potential customers through sales funnels and ensure that you don’t miss out on any revenue.

ActiveCampaign API

Where can you find your ActiveCampaign API Key in ActiveCampaign? Quite simply! In the bottom left corner of your account, click on ‘settings’ and then choose ‘Developer’. There you will find your API Key waiting for you!

ActiveCampaign Api Key

You use an API key to identify yourself or a product. Are you connecting software to ActiveCampaign? Then it makes sense that you need an API key, but don’t share it with everyone. Safety first!

ActiveCampaign Alternatives

ActiveCampaign is a comprehensive program, but can sometimes be a bit on the pricey side for businesses just starting out. Therefore, below I will compare some software to ActiveCampaign so you can quickly know which is the best choice for you.

ActiveCampaign VS Mailchimp

Mailchimp and ActiveCampaign are both tops in the email marketing world, but each has its own specialty. Mailchimp was created as a pure email marketing tool, while ActiveCampaign has emerged as an advanced system for marketing automation, customer relationship management (CRM) and sales automation. This ensures that ActiveCampaign offers many more gadgets and capabilities than Mailchimp.

If you have a small business and are mainly looking for simple email marketing, Mailchimp is the right choice. Its user-friendly interface, clear options and easy automation make it a top choice for beginners.

ActiveCampaign is the ideal match for larger businesses that need a system that helps with automated sales processes, in-depth contact list segmentation or establishing complicated links with other software packages.

ActiveCampaign VS Hubspot

Where ActiveCampaign is already enhanced with the aforementioned tools, HubSpot goes a step further. In addition to what ActiveCampaign offers, HubSpot also has customer service, a content management system, social media management, SEO and content creation in-house. So it’s a lot more comprehensive and therefore a lot more expensive. Because of this, Hubspot is usually not the perfect match for small to medium-sized businesses.

If you have a large business and you want to automate many of your daily processes, HubSpot may be the right choice for you. But if you are a small to medium-sized business and you mainly want to set up your email marketing and automate some of it, ActiveCampaign is probably a better fit for your needs.

ActiveCampaign VS Klaviyo

Two leading e-mail marketing software options right now are Klaviyo and ActiveCampaign. Which one is best for you depends on your specific wants and needs. Klaviyo excels in the e-commerce world, ideal for selling online products. On the other hand, ActiveCampaign is excellent at setting up a sales funnel and providing a clear CRM system. As a rule of thumb, do you have an online shop? Then Klaviyo might be the better choice. Are you a B2B company looking to automate the sales process via email? Then ActiveCampaign is a better fit for you. Both are solid choices, but each serves a slightly different target audience.

ActiveCampaign VS Mailerlite

MailerLite emphasizes usability. With key email marketing features, it is a no-nonsense platform. It is especially suitable for beginners looking for a simple system for their email marketing without paying the main price. ActiveCampaign, on the other hand, is much more comprehensive and offers additional features for CRM, sales automation and marketing automation. As a result, it is also more expensive. The best choice depends on your specific (email) marketing needs.

ActiveCampaign VS Convertkit

ConvertKit is designed specifically for online entrepreneurs, bloggers and influencers, with functionalities tailored for these audiences. If you belong to any of these groups, ConvertKit may be a good choice for you. While ActiveCampaign offers a wider range of features, ConvertKit focuses on specific needs, such as integrations with e-commerce platforms and course-hosting services. In comparison, ActiveCampaign has a more extensive range of integrations.

ActiveCampaign Cursus

Are you looking for a course for ActiveCampaign? Then you’ve come to the right place. ActiveCampaign offers a huge number of options, and as a result, it can sometimes be a bit overwhelming. No worries, you can use the button below to sign up for the online course or request an on-site training. Whether you’re a beginner or a seasoned marketer, I’m sure you can learn a lot from this ActiveCampaign Course. The following things will be covered:

– What is ActiveCampaign?
– Installation & Integration
– Collecting Email Addresses
– Creating Forms
– Lead Magnet
– Segmentation
– Personalizing
– Automating
– Email CopyWriting
– Email Design
– Email and ChatGPT
– ActiveCampaign CRM

In an on-site ActiveCampaign training, we begin with a brief discussion to evaluate where you or your team are now and where there is room for improvement. I then tailor the training to your needs so that each participant can get out of it what he or she has in mind.

ActiveCampaign Pricing

The cost of ActiveCampaign is updated regularly and depends on the number of contacts in your list and the subscription you purchase. I try to keep this table as up to date as possible, but for current prices you can check the ActiveCampaign website.

Number of contacts





€49   / month

€149 / month

On request


€99   / month

€149 / month

On request


€149 / month

€209 / month

On request


€229 / month

€339 / month

On request


€379 / month

€549 / month

On request

ActiveCampaign also works with different types of subscriptions. I have explained the functionalities below. For most companies the Plus subscription is sufficient, but if you would like one of the following features you can consider another subscription.





E-mailmarketing & Marketing Automation

Inline, Pop-up and Modal Forms

Landing pages

Facebook Custom Audiences & Lead Ads

Site & Event Tracking

API & Webhooks

WooCommerce, Shopify & BigCommerce Integrations

E-mail Content Generation AI

Predictive Sending AI


Split Automations


Salesforce Integrations


Microsoft Dynamics 365 Integration


Site Messages


Attribution Reporting






Aanadjusted Rapportage


Custom Objects


Single Sign-On


Uptime SLA


HIPAA Support


Custom Mailserver Domain


Unlimited  E-mail Testen


If you only want the basic features then you can still go for Marketing Lite. This subscription is a bit hidden within ActiveCampaign, but can be found by clicking on the following button:

ActiveCampaign Frequently asked questions

What is ActiveCampaign?

ActiveCampaign is a comprehensive platform that focuses on email marketing, CRM, marketing automation and sales automation. With ActiveCampaign you can send and automate emails, but also collect all information about your contacts in a clear system. Here you can then automate parts of your daily processes such as scheduling a follow-up with a potential customer or measuring the interest of a prospect.

How does ActiveCampaign work?

ActiveCampaign is actually a super handy tool for your email marketing and more. Imagine you own a bakery, and every time a customer comes in, you record what bread they buy, how many loaves they buy, when they buy it and maybe even why they buy it. ActiveCampaign does this, but digitally and automatically. This allows you, for example, to gain insight into how much bread you need to bake each Thursday. This is a simple example, but think about this with your industry.