MailBlue is the Dutch version of ActiveCampaign. It offers software for automation, sending emails, managing CRM and automating your sales process.


Mailblue for WordPress

Since MailBlue offers the same software as ActiveCampaign, the integration with WordPress is the same as ActiveCampaign.

1. You click in your wordpress environment on plugins and then on “new plugin”.
2. There you search for the ActiveCampaign plugin.
3. At the plugin “Activecampaign – Forms, Site Tracking, Live Chat” press install.

Setting up automations and flows is fine though. In my opinion, it is a little less intuitive than some other systems, but it works well. The drag-and-drop system within the automations is clear and self-explanatory, making it a pleasant system to work with.

4.Activate the plugin

Once you have done this, you will be asked for your API information. Where to find this information is shown in the heading below.

Mailblue API

Your API can be found by logging into your MailBlue environment (

Once logged in, go to settings at the bottom left and click on “developer”, here you will find your API URL and API Key. You will need these when installing MailBlue on WordPress. Once you have entered your API data, click Connect and you’re done!

Mailblue for WooCommerce

Do you have a WooCommerce webshop? Then it is convenient to connect your woocommerce with Maliblue, but how do you do that? To connect MailBlue with WooCommerce, you need the plugin “ActiveCampaign for WooCommerce”. You follow the same steps indicated above when installing for WordPress. Only now you install the WooCommerce plugin instead of the WordPress plugin.

This gives you the ability to filter based on WooCommerce data in your contacts and send automatic mails like an abandoned cart or a customer winback mail.

Mailblue VS ActiveCampaign

MailBlue is the Dutch provider of ActiveCampaign. The software is almost identical, except that MailBlue’s interface is a slightly lighter blue than ActiveCampaign’s and everything is in Dutch. Read more under the heading MailBlue vs ActiveCampaign.

Mailblue alternatives

Do you doubt whether MailBlue is the right choice and are you inundated with alternative e-mail marketing software? Below I list some alternatives and what would be the reason for choosing this alternative.

Mailblue VS Mailchimp

Mailchimp is one of the most well-known email marketing software. Mailchimp has the advantage of being very user-friendly for beginners. The interface is clear and the options are limited (compared to other software), making it easier to understand. In addition, it offers a free entry level which makes it easy for a beginner to take the first steps toward email marketing on their own.

Still, the difference between Mailblue and Mailchimp is quite significant. Both Mailblue and Mailchimp are email marketing software, but Mailblue offers a lot more functionality. MailBlue has a tremendously powerful system for: CRM, sales funnels, email and marketing automation. Which makes it a lot better suited for companies looking to implement an advanced email marketing strategy.

My advice: Are you a beginner and want to send 1x newsletter per month and still working on growing your list? Choose Mailchimp. If you want a more advanced email marketing strategy then Mailblue is the better option.

Mailblue VS Klaviyo

My two favorite email marketing software and for good reason. Mailblue is an incredibly powerful system that lends itself perfectly to the B2B market. Klaviyo, on the other hand, is the choice if you have an online store and want to get more results from email marketing.

When considering this, you have to ask yourself: Do I have a webshop or do I have a b2b business?

– Webshop? Then go for Klaviyo 

– B2B? Then go for MailBlue: Probeer Mailblue hier 14 dagen Gratis!

Mailblue VS ActiveCampaign

Confusion often arises with the question MailBlue vs ActiveCampaign. MailBlue is the Dutch provider of ActiveCampaign. So it features exactly the same software. However, there are a few differences that I will explain below:

MailBlue advantages vs ActiveCampaign

Dutch Interface: All options and explanations are in Dutch.
Dutch Support: Need help? This can easily be done during Dutch working hours with a Dutch support employee
MailBlue Academy: MailBlue has created its own training for using Mailblue.

MailBlue disadvantages vs ActiveCampaign
The disadvantage of MailBlue versus ActiveCampaign is that there is a lot of information to be found on ActiveCampaign should you have a problem and want to solve it yourself. Therefore, when googling a problem, it is better to google in English and put ActiveCampaign after it. Next, it can be annoying that the explanation does not quite match MailBlue’s interface.

Mailblue VS Mailerlite

Mailerlite is also a good option to choose as a beginner. Why. Mailerlite is user-friendly, offers some simple automation features, landing page creation and offers a free plan up to 1,000 contacts.

This makes it an ideal option should you just start building a list and don’t expect to go over 1,000 contacts anytime soon. If you are looking for a platform that has more options to marketing automations, offers a CRM system and is suitable for an advanced email marketing strategy then Mailblue is the right choice

Mailblue VS Mailpoet

Do you have a WordPress website? Then Mailpoet may be an alternative. In fact, Mailpoet is a WordPress Plugin where you can send emails from your WordPress dashboard. It only lends itself to basic email marketing functions such as sending emails. If you are looking for a simple system for sending the occasional email and you have a WordPress website then Mailpoet may be a good option for you.

Mailblue VS Hubspot

Both platforms are real powerhouses if you ask me and tremendously suitable for larger companies looking to automate their marketing. Hubspot even goes a step further and is an all-in-one marketing, sales, and service platform.

Hubspot: CRM, email management, social media management, website automation, customer service tools, and SEO analytics.
MailBlue: Focused on email marketing with features such as: Email marketing automation, segmentation and A/B testing.

If you are looking for a comprehensive email marketing platform then Mailblue is the right choice. Do you want to automate a large part of your business? Then Hubspot may be the right choice.

Mailblue VS Convertkit

Convertkit is the email marketing software for bloggers and content creators. It is an email marketing software that focuses on a particular target audience. If you fall into this category then Convertkit might be the better option for you!

Convertkit focuses on easy implementation of email marketing for bloggers and content creators. It allows you to quickly find the right automations and is easy for beginners to use.

Convertkit focuses on the features relevant to bloggers and content creators as: email marketing, landing pages and lead capture tool

Mailblue training / cursus?

Mailblue has a learning curve if you are just starting to use it. Fortunately, they have cleverly addressed this by creating a Mailblue training/course called: MailBlue Academy. You get free access to this when you sign up for a subscription.

Mailblue Pricing

Mailblue offers 3 different subscriptions:

Lite: Starting at 9 euros per month
Plus: From 49 per month
Professional: From 149 per month

Prices run based on the number of contacts you have in your list. For current prices you can click on the button below!

Frequently asked questions about outsourcing E-mail marketing

Mailblue is an advanced marketing automation tool designed specifically for email marketing. In addition to email features, it also offers robust capabilities for CRM, sales automation and more.


To use Mailblue, simply log into the platform online. Once logged in, you can design emails, automate campaigns and effectively manage your contact list.


To integrate Mailblue with WordPress, you don’t need a specific Maliblue plugin. Since Mailblue is the Dutch version of ActiveCampaign, look for the plugin called “ActiveCampaign – Forms, Site Tracking, Live Chat. You can find this in your WordPress plugin overview. After installation, you can easily connect Mailblue with your WordPress environment via your API key.