Email marketing is a powerful way to connect with your current customers and possible leads. It is one of the most effective ways to communicate with your target audience and promote your products or services. To send an email to a large group of people, you need an email marketing software. Today we are going to talk about Mailerlite.
Mailerlite is an e-mail marketing software used primarily by small to medium-sized businesses. It is an affordable and easy-to-use email marketing software with a wide range of email marketing features, including:
Mailerlite offers the options to create and design email campaigns. They have a drag and drop editor where you can easily create emails without using codes. In addition, they have an extensive template library where you can get inspiration and not have to start from 0.
You can set up automatic emails based on certain triggers, such as adding something to the shopping cart or someone’s birthday, for example. This allows you to send automatic emails like an abandoned shopping cart or a birthday email on autopilot.
Mailerlite also offers the option to create landing pages within their software. So this does not necessarily require you to have your own website. You can create your own landing pages using a drag and drop builder and use your emails to send your contacts to this page. On these pages you can sell products or collect leads.
Mailerlite offers their software for Dutch users, but it is not yet available in Dutch. The software is user-friendly for Dutch users, though, and there are three languages available so far: English, Spanish and Polish. Should you need help, support will answer your questions in one of these languages. Mailerlite has not yet announced whether they plan to add the Dutch language.
There are a lot of integrations available with Mailerlite. These integrations allow you to connect Mailerlite to websites, e-commerce platforms, crm systems, social media and other tools you may use.
Here are some popular integrations for Mailerlite:
WordPress: There is an official integration available with wordpress where you can easily add your subscription forms and sync them into wordpress.
Shopify & WooCommerce: Mailerlite also offers an official integration with WooCommerce and Shopify. This allows you to sync all your customer data and use it in Mailerlite.
Google Sheets: Easily export your data to a Google Sheets
Zapier: Mailerlite also supports zapier integrations that allow you to integrate over 2000 other tools.
The benefits of these integrations is that you can better connect and streamline your systems. This can improve the process for collecting leads, increasing sales and automation.
How to integrate mailerlite with wordpress? MailerLite offers an official integration for WordPress. This integration allows you to add MailerLite forms to your WordPress website and sync your MailerLite lists with your WordPress database.
Steps:
Your MailerLite account is now linked to your WordPress website.
MailerLite offers a wide range of subscriptions for businesses of all sizes. Subscriptions are based on features and number of contacts.
MailerLite’s free subscription is a great way to get started with e-mail marketing. It offers unlimited emails, but it is limited to a maximum of 1,000 subscribers. You also have access to basic features such as email campaigns, segmentation and automation.
The Growing Business subscription is a good choice for small and medium-sized businesses looking to expand their email marketing activities. It offers unlimited emails, 2,500 subscribers and access to more advanced features such as landing pages and marketing automation.
The Advanced Business subscription is a good choice for companies that need a powerful email marketing tool for complex campaigns. It offers unlimited emails, 10,000 subscribers and access to all MailerLite features.
The Enterprise subscription is a customized subscription designed for large companies with specific needs. It offers unlimited emails, unlimited subscribers and access to all MailerLite features.
MailerLite subscription prices vary depending on the number of contacts you have. For current prices, please visit the following page:
There are a lot of different email marketing software available and which one is the best choice for your business? That depends on your needs, of course. Which features do you think you need and which do you not? Below we are going to compare some alternatives to Mailerlite to get a better idea of the difference between the software.
Are you hesitating between Mailerlite or Mailchimp? That’s a tough choice! In the table below you will find a comparison between Mailerlite and Mailchimp based on price, features, usability, support, automation, reporting and other functions.
Function | Mailerlite | Mailchimp |
Price | Affordable | More expensive |
Features | All basic functions | All basic functions |
Ease of use | User-friendly | User-friendly |
Reviews | 4,6 (Trustpilot) | 1,4 (trustpilot) |
Automations | Limited | Comprehensive |
Report | Few opportunities | Good |
Other features | Landing pages, limited marketing automation | Landing pages, user-friendly marketing automation |
What stands out in this comparison is the difference in the ratings of Mailchimp and Mailerlite. Looking at other review tools we see that both software get good ratings around 4.5 stars. Personally, I have had few problems with Mailchimp and it is fine system to use. Still, the bad reviews on Trustpilot are something to consider and read through before making your final choice.
Below is a comparison between Mailerlite and ActiveCampaign. Good to know is that ActiveCampaign is a huge software with lots of features that can be ideal should you need those features. Mailerlite is simpler and therefore more suitable for people whose primary focus is sending emails.
Function | Mailerlite | ActiveCampaign |
Price | Affordable | More expensive |
Features | Alle basic functions | Extended features |
Ease of use | User-friendly | User-friendly, but somewhat complex for beginners |
Reviews | 4,6 (Trustpilot) | 3,0 (trustpilot) |
Automation | Limited | Very comprehensive |
Report | Few opportunities | Good |
Other features | Landing pages, limited marketing automation | Landing pages, comprehensive marketing automation, CRM |
MailBlue is the Dutch version of ActiveCampaign, but it also offers its own support, Dutch support and an internal academy. This makes it a lot more suitable for beginners.
The software and features are identical to ActiveCampaign. Because of its own support, MailBlue has, as far as I can find, only good reviews. The average rating will be around 4.8 stars. There is no Trustpilot page available, so a comparison is not possible.
Function | Mailerlite | Mailblue |
Price | Affordable | More expensive |
Features | All basic functions | Extended features |
Ease of use | User-friendly | User-friendly, has an internal academy and Dutch support |
Reviews | 4,6 (Trustpilot) | 4,8 (gemiddeld) |
Automation | Limited | Very comprehensive |
Report | Few opportunities | Good |
Other features | Landing pages, limited marketing automation | Landing pages, extensive marketing automation, CRM, Academy, Dutch Support. |
Mailerlite and Klaviyo comparison feels a bit like comparing apples to oranges. Klaviyo is a hugely powerful system for e-commerce companies / web shops. Mailerlite, on the other hand, is more suitable for smaller companies that want to send newsletters.
Function | Mailerlite | Klaviyo |
Price | Affordable | More expensive |
Function | All basic functions | Extensive features for E-commerce |
Ease od use | User-friendly | User-friendly |
Reviews | 4,6 (Trustpilot) | 3,4 (Trustpilot) |
Automation | Limited | Comprehensive (perfect for e-commerce) |
Report | Few opportunities | Comprehensive, many features |
Other features | Landing pages, limited marketing automation | Marketingautomatisering, CRM |
The bad reviews on Trustpilot all point to Klaviyo’s support and not its capabilities. Personally, I am very satisfied with Klaviyo and see it as the email marketing software for e-commerce.
Convertkit is an email marketing software designed specifically for bloggers, content creators and personal brands. This is where its capabilities and features are geared. If you fall into this category, Convertkit could be the right choice for you.
Function | Mailerlite | Convertkit |
Price | Affordable | More expensive |
Features | All basic functions | Comprehensive features for personal brands |
Usability | User-friendly | User-friendly |
Reviews | 4,6 (Trustpilot) | 2,0 (Trustpilot) – 4,7 (Capterra) |
Automation | Limited | Comprehensive (perfect for personal brands) |
Report | Few opportunities | Good |
Other features | Landing pages, limited marketing automation | Landing pages, Marketing automation, CRM |
Mailerlite is generally a bit cheaper than convertkit and has fewer features. Convertkit has 24 reviews on trustpilot, which is why I also added Capterra’s reviews for a better comparison. The bad reviews on trustpilot are mainly about support.
Both tools come through the test well. Convertkit wins in my opinion if you fall within their target audience: Coach, blogger, content creator or personal brand.
Mailerlite is generally a bit cheaper than convertkit and has fewer features. Convertkit has 24 reviews on trustpilot, which is why I also added Capterra’s reviews for a better comparison. The bad reviews on trustpilot are mainly about support.
Both tools come through the test well. Convertkit wins in my opinion if you fall within their target audience: Coach, blogger, content creator or personal brand.
Convertkit is an email marketing software designed specifically for bloggers, content creators and personal brands. This is where the features and functions are tailored. If you fall into this category, then Convertkit could just be the right choice for you.
Function | Mailerlite | Brevo |
Price | Affordable | Betaalbaar |
Features | All basic functions | All basic functions |
Usability | User-friendly | User-friendly |
Reviews | 4,6 (Trustpilot) | 4,1 (Trustpilot) |
Automation | Limited | Comprehensive, but slightly less user-friendly in my own experience |
Report | Few opportunities | Weinig mogeFew opportunities |
Other features | Landing pages, limited marketing automation | Landing pages, Marketing automation, CRM |
Many similarities in this comparison, but I expect that there are still nice developments to come from Brevo and it will soon overtake Mailerlite in terms of features and usability.