Why outsource email marketing, is it such a good idea? Email marketing is known for its impressive ROI (Return On Investment), which makes it an excellent choice to outsource this part. With a thoughtful email marketing strategy focused on your target audience’s customer journey, you can strengthen customer loyalty, stay top of mind and significantly increase your sales.
E-mail marketing is one of the most effective marketing techniques today. Yet it is often seen as spam, old-fashioned and annoying. If email marketing is done the right way, you will see that people look forward to getting your emails and respond very positively to them. It is also the marketing channel with one of the best ROIs for a reason. In different industries, the ratio ranges from 32:1 for media, publishing, events, sports and entertainment to as high as 45:1 for retail, e-commerce and consumer goods.
Email marketing is a cost-effective way to improve customer relations by having direct contact with your target audience. Your target audience signs up to receive emails from you. Because of this, unlike advertising, it is voluntary and always relevant for your contacts to get information from you through an email. Here are some of the benefits of email marketing
High ROI (return on investment): Every euro spent on email marketing sees a return of between 32 to 45 euros.
Direct Contact: You have direct contact with your target audience with email marketing which improves customer loyalty.
Automation: You can automate email marketing to a large extent which makes it even less time consuming.
More Sales: By applying the right email strategy you can increase your sales significantly.
More Profit (by increasing CLV): By applying email marketing, you can significantly increase the Customer Lifetime Value (CLV) of your customers. This means you can get more profit out of your existing customers, without spending even more budget on advertising
Measurable: Email marketing is super measurable because everything can be tracked. This means you know exactly what you are spending and how much you are earning from it. This makes it easy to keep track of your investment.
B2B companies often see longer sales processes than the average B2C company. Email marketing helps to consistently retain and help the customer during the purchase phase. The right email marketing specialist (I know another one!) knows how to keep those potential customers engaged and capitalizes on that to generate more sales.`
A few examples of what is possible with email marketing for B2B:
– Automating Your Customer Journey: Increase engagement by automating relevant emails for potential customers.
– Sharing Knowledge: Share your expertise to your email list. Share your knowledge to show that you are the specialist they are looking for.
– Lead Scoring: Set triggers to find out who your warm leads are. These can then be followed up by your sales team or made an automatic offer.
– CRM: Email marketing lends itself perfectly to complementing or even replacing your CRM system. Many B2B e-mail marketing software have an extensive system in which interests, segments, target groups and other relevant information can be tracked.
Curious about what’s possible for your company?
You have a webshop and want to get involved in email marketing or even take your email marketing to the next level. Then you’ve come to the right place. Email marketing gives a lot of great options for increasing your turnover, increasing customer satisfaction and reducing customer queries.
– Did someone start the checkout but didn’t complete it? Then you can send an automated email so that this person completes his or her order.
– Did someone buy something, automatically ask for a review!
– If someone hasn’t bought anything in 90 days, send a discount code to come back.
Wondering what the possibilities of e-mail marketing could be for your webshop?
Outsourcing email marketing to a specialist ensures consistency in sending emails. In addition, get an expert on your team who knows what they are doing, is up to date on the latest trends and knows what needs to be done for more results. In addition, it saves time and allows the internal team to focus on the tasks they are good at.
Sure! email marketing is still one of the most profitable online channels today.
The cost depends on the size of the project. An average email marketing specialist charges between €55 and €155 per hour.
Sure! The results are easy to see back. This makes it easy to make adjustments, if necessary.
The email list that you have and that is built up in the partnership remains your property. This will also be clearly stated in the contract.
Already have an email list? Then quickly! The beauty of email marketing is that it gives immediate results. In addition, campaign can be sent retroactively, allowing you to quickly recoup your investment. Feel free to ask for a forecast during our first conversation!